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The AVE of the Olive Oils from Spain kicks off in Madrid

The AVE of the Olive Oils from Spain kicks off in Madrid

2019/09/05 - Olive oils from Spain and Renfe presented yesterday in Madrid the high-speed train (AVE) vinyled with the image of the campaign "Olive Oil World Tour. Olive Oil Makes a Tastier World", a promotional campaign of global reach that has the support of the European Union (EU).
The wagons and locomotives of one of the high-speed trains linking the cities of Madrid and Seville have been customized with the image of this campaign. An initiative that has been extended to the interior of the cafeterias of all the AVE trains that connect Madrid with the Andalusian capital. In addition, thousands of extra virgin olive oil samples will be delivered to the passengers that take this trip.

The initiative will be accompanied by dynamic creativities about olive oil that will be disseminated through giant screens located at the stations. Actions that will be carried out over a month and estimated to achieve more than 34 million impacts, as reported by the Interprofessional of Spanish Olive Oil.

"We are very pleased to have promoted this action with the support of Renfe, which is part of an ambitious program of actions that are taking all over the Olive Oils of Spain world," said the president of the Interprofessional of Spanish Olive Oil, Pedro Barato, who highlighted that for the first time in history, the sector has been able to launch a coordinated promotional strategy on three continents.

In fact, this action in Madrid takes place matching with the presentation in China of the second year of the promotion campaign in Asia. An initiative that, in view of the latest data, is having an "enormously positive" effect on consumption. "We have just noticed that, in the first three months of 2019, the sales of Olive Oils from Spain have grown by 85% in that country, if we compare them with those registered between January and March 2018. We have sold more than 10,000 tons in 2019. About 9 out of 10 bottles of olive oils sold in China are from Spain," said Barato.

The Olive Oil World Tour campaign, launched in 2018, has been developed under a single theme, "Olive Oil World Tour. Olive Oil Makes a Tastier World", inviting to discover, the travelers who travel through the main airports, train stations and cruise terminals, the benefits of Spanish olive oils.

Throughout these three years, the campaign encourages travelers in Germany, Belgium, Spain, the Netherlands, the United Kingdom and the United States, as well as those in Asia, to join this initiative.
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