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Origin and price, key factors when it comes to buying food in Spain

Origin and price, key factors when it comes to buying food in Spain

2018/28/03 - The General Director of the Food Industry in Spain, José Miguel Herrero, presented yesterday in Madrid the results of a study on the sociological behavior of Spaniards and their connection with their food buying habits and the lifestyle from which it concludes that origin and price are decisive when it comes to buying food.

According to this study, 21.2% of the population considers it essential to know the origin of the products they consume, a trend that has decreased by 1.8 points in relation to 2017.

Likewise, people who favor labeling have healthy lifestyles (they exercise and walk more) and are concerned about their health (a medical check-up is done every year).

The study also points out that the interest in cooking and food in increasing and that the sources of information are many and diverse. In 2018, the most important means to learn about nutrition and food are blogs and forums (50.4%), followed by social networks (47.1%). Nutritionists (42%) and physicians (38.8%) are located at a certain distance.

In turn, there are also many ingredients in which the consumers are fixed. People usually focus on sugars, type of oil or fat, saturated fats or additives, especially those who follow a balanced diet.

On the other hand, the value of time is reflected in the cooking habits of the population. This is confirmed by the expansion of Internet shopping in department stores, supermarkets and hypermarkets.

According to the conclusions of the study, certain lifestyles favor not having food habits ordered at home or buy more than necessary, thus promoting food waste. Consumers who waste most food are young people under 24, with a difference of almost 15 percentage points regarding the group that wastes the least food, those between 60 and 65 years.

This national study, conducted at the end of 2018 with a universe of more than 8,500 residents in Spain, responds to the need to meet the new consumer, more demanding and more informed, for the development of strategies.

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