José Andrés' Thinkfoodgroup Opens Mercado Little Spain in New York

José Andrés' Thinkfoodgroup Opens Mercado Little Spain in New York

2019/22/03 - Mercado Little Spain opened the first of its market and dining offerings on March 15, bringing a celebration of Spanish foods to New York City. Home to three full-service restaurants, 15 dining and retail kiosks, and two dedicated bars, the 35,000 square foot all-day dining and market destination at 10 Hudson Yards is a joint venture with Related Companies and Oxford Properties Group in creative collaboration with fellow Spanish chefs Ferran and Albert Adrià.
“We are bringing the most delicious things from every corner of Spain to New York. I am so excited to be opening Mercado Little Spain – this is a dream come true for me and my dear friends Ferran and Albert,” said José Andrés. “Now, people of New York: ¡bienvenidos y buen provecho!”

Mercado Little Spain opened the first of its market and dining offerings on March 15: the cocktail-focused Bar Celona, the Colmado, a retail shop for Spanish dry goods, canned seafood and cookbooks, and a preview of some of its food kiosks. Mercado Little Spain will continue to introduce additional restaurants and kiosks in the coming weeks; more details will be available on social media. To begin, it will be open for limited hours, opening daily at 4 pm, expanding those hours as new offerings debut.

“Mercado Little Spain brings to New York a new kind of culinary experience—a vibrant market where you can explore and discover the wonders of Spanish cuisine,” said Kenneth A. Himmel, restaurateur and President and CEO of Related Urban, the mixed-use arm of Related Companies. “Whether you are looking for a celebratory meal, a place to meet friends for a glass of wine or grabbing a quick bite on-the-go, Mercado Little Spain is sure to become a go-to destination at Hudson Yards.”

Legendary Spanish chefs Ferran Adrià and his brother Albert, who met José early in his career at Ferran’s restaurant El Bulli, provided creative collaboration on the conceptual framework, layout, and initial menu concepts to help create a truly authentic Spanish Mercado experience through the creative lens of these three legendary chefs. “Mercado Little Spain is the realization of a dream we had together 30 years ago for a project in New York. It is a way to look at Spanish gastronomy, where there’s a dialogue between the traditional and the contemporary, and the hope is that it will become a great tool for bringing Spanish products to the U.S.” said Ferran Adrià.

Dining & Retail
Mercado Little Spain brings Chef Andrés’ culinary talents to New York for the first time, offering guests an immersive destination to experience the food and culture of his home country, whether to sit down for a full meal, grab a quick bite to go, or spend hours on a leisurely tapas crawl.

Three distinct, full-service restaurants each offer a different culinary focus, complemented by vibrant décor and custom graphics and murals, commissioned from Spanish artists: Mar is an intimate restaurant and chef’s counter devoted to fish and seafood, with many selections flown in fresh from Spain; Leña is an ode to live-fire cooking, dedicated to paellas and grilled meats; and Spanish Diner is a bustling gathering place for all-day dining, from breakfast until late night, with a dedicated bar, soaring ceilings, retractable walls and screens that will show live Spanish fútbol matches, and more.

Cultural Immersion
Developed by long-time Andrés collaborator Capella Garcia Arquitectura, alongside New York-based design and innovation studio ICRAVE and Anthony Mrkic Architect, Inc., Mercado Little Spain's interior design is deeply rooted in Spanish aesthetic and décor. To create a true corner of Spain in the U.S., Mercado Little Spain offers far more than an exploration of Spanish gastronomy. It delivers a wholly immersive cultural experience that transports guests to Spain in a space decorated with artwork, custom murals, materials and furnishings, all sourced from talented Spanish artists whose work is as rich and diverse as their country’s cuisine.

Guests arriving at Mercado Little Spain from The Shops at Hudson Yards will travel through a mezzanine space, where a multimedia exhibit showcasing Spanish food, culture and the history of its mercados serves as a visual and informative ‘aperitivo’ and primer for the experience that awaits below. Content is curated in part by Chef Ferran Adrià and created by James Beard Award-winning author and frequent Andrés content collaborator Matt Goulding and his Emmy Award-winning production company Roads & Kingdoms.
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