Denmark focuses on Quality Olive Oil

Denmark focuses on Quality Olive Oil

2018/23/05 - A report from ICEX reveals that there is a clear trend in Denmark's large consumer sector towards Premium and organic products. An example of this is olive oil: the study details that sales in value of this product have increased by 55% between 2012 and 2016, which shows an increase in the acquisition of higher quality EVOOs to third countries.
The executive summary of the document entitled "The market for gourmet products in Denmark", published by ICEX Spain Export and Investment, explains that Danish consumers are willing to pay a higher price for those products of higher quality or that offer certain additional attributes.

Denmark is also configured as one of the world leaders in the consumption of organic products. In fact, those products that have the European certification of organic product have a better reception among the Danish public, concludes the study.

In general, according to the report, the market for gourmet products in Denmark has undergone a positive evolution in recent years.

Specifically, in the case of olive oil -one of the products analyzed in the study-, its consumption is mainly due to imports from third countries. And, despite the fact that volume imports of this product have increased by about 4%, imports in value have increased by 55% between 2012 and 2016. This fact causes the increase in the average import price and, therefore, demonstrates the preference in the Nordic country for acquiring higher-quality oils.

Italy is the main supplier of olive oil, with more than 60% of the market share in 2016, both in volume and value. Spain, on the other hand, occupies the second position, although far from the transalpine country, with just over 20% of the market share in 2016; and agglutinating between the two countries 85% of the total of olive oil imports.

Regarding the demand for olive oil, both the consumption and sales figures between 2012 and 2016 have increased by 55%. And while the consumption of olive oil is still reduced in Danish homes -margarine or other types of cooking oils have traditionally been used- more and more olive oil is consumed as it is a healthier option and also due to the introduction of new habits in Danish cuisine.

In line with the rest of the products, according to the report, olive oil has undergone a process of becoming more Premium, that is, Danish consumers are willing to pay more for an oil of superior quality. Due to this trend, the large distribution chains of Denmark have expanded their Premium oil ranges, introducing different flavors such as oil with truffle, spicy or basil. In addition, olive oil is perceived as a healthier alternative to margarine, cooking fats or other oils.
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