The WOOE closes its seventh edition with an attendance of almost 4,000 professionals of the olive oil sector

The WOOE closes its seventh edition with an attendance of almost 4,000 professionals of the olive oil sector

2018/23/03 - The largest fair in the world dedicated exclusively to the olive oil sector, the World Olive Oil Exhibition (WOOE), was able to gather in Madrid around 700 production companies and 4,000 professionals in the olive oil sector of more than 30 nationalities. One of the star-activities inside the wide program was the exclusive presentation of the winners of the EVOOLEUM Awards for the Quality of Extra Virgin Olive Oil.

The activation of the olive oil business was the aim of the WOOE, which also brought together marketers and packers, supply companies, machinery companies and the auxiliary industry.

The fair had a notable presence of important groups such as the Protected Designations of Origin (PDOs) of Baena, Bajo Aragón, Montes del Toledo, Montes de Granada, Sierra de Moncayo, Campo de Montiel, Sierra de La Alcarria or Campo de Calatrava. In addition, the Olive Oil Pomace Interprofessional (ORIVA) and producers from the main olive oil producing regions were also represented.

For its part, the province of Jaén, through its Provincial Council and thanks to its promotional stand, had a great representation in the event with the participation of 22 companies in the sector, six of them cooperatives. The tourist project OleotourJaén was also present at the fair in the andalusian administration, leading a conference to explain its development. In the framework of this event the diplomas of the Expert Course in Oil Tasting were also delivered.

The Interpretation Center "Olivar y Aceite" also had its own speaker in the event, where some of the members belonging to the entity were present, also offering a conference under the title "The oleotourism project of the Interpretation Center Olivar y Aceite of Úbeda", by Juan Antonio Parrilla, general secretary of the Foundation.

International presence
As a novelty of this edition, organizers have highlighted the presence of producers of different nationalities such as South Africa or Turkey, who participated representing 400 companies grouped in the Association of Exporters of Olive Oil and Table Olives of the Aegean of Turkey. Also the producers of the Northeast of Tunisia participated in this event through the North West Olive Oil Tunisia Cluster whose objective is the promotion of the Chtoui olive variety.

The last day of the fair closed with a meeting of investors from the olive oil sector with the Egyptian delegation headed by the president of the International Olive Oil Committee of Egypt, Adel Khairat; Emad Aly, from the Office of Development and Sustainability of the Ministry of Agriculture; and with the intervention of the Ambassador of Egypt, Omar Ahmed Abdel Wahab Selim.

Also for the first time, the fair hosted the delivery of the 1st edition of the WOOE Awards, prizes that recognize professional and business careers, corporate models, strategic developments and the best foods made with olive oil. In this context, the Baena PDO also received a special recognition "for the quality of its oils, for its national and international projection and for its prestige in the most demanding markets". The list of winners can be found here.

Tastings, conferences and new bibliography
The WOOE consolidated once again its international prestige as a business fair, but also as an encounter dedicated to debate and trends of this dynamic market, thanks to a program of tastings and conferences that has already become an essential appointment for all those interested in this sector.

Some of the most reputed international experts, such as Americans David Neuman (Evooguy.com); María Reyes (Director of the Oils Category at KeHe Distribuitors); Luigi Caricato, Director of Olio Officina; and Abdellatif Ghedira, General Director of the International Olive Council (IOC) participated; as well as national experts such as Rafael Jiménez Díaz, Expert in the Phytopathology of sustainable agricultural systems; or Javier Perona, Researcher of the CSIC; Teresa Lajo, Responsible of the Endocrine Service of the Moncloa University Hospital.

In the framework of the fair, an interesting bibliography on the sector was presented. This is the manual "The International Oliviculture. Historical dissemination, strategic analysis and descriptive vision", published by Caja Rural de Jaén and the Provincial Council of Jaén, prefaced by Abdellatif Ghedira, Executive Director of the IOC and coordinated by Professors Juan Vilar and Jorge Pereira. In the elaboration of the same have collaborated a total of almost 400 people gathering data by the five continents.

On the other hand, the WOOE also hosted the presentation of the manual "Contributions to the Improvement in the Field of Administration and Management of Olive Companies", in which participated Mª Ángeles Peinado , Director of the Antonio Machado Headquarters of the International Iniversity of Andalucía (UNIA); the book's editor, Luis Jesús García-Lomas, of the Foundation Caja Rural de Jaén; Juan Vilar, Consultant specialized in the olive sector, and a representation of the students of the 1st promotion of the MBA in Management of Olive Oil Companies.

One of the strongest points of the WOOE's program and that generated more excitement was the presentation of the EVOOLEUM TOP100 or, what is the same, the 100 best EVOOs from six countries (Spain, Italy, Portugal, Croatia, Morocco and Israel) that will integrate the next edition of the EVOOLEUM World's Top 100 Extra Virgin Olive Oils Guide 2019. Those responsible for this presentation were Juan A. Peñamil, CEO of Mercacei, and José María Penco, Director of the Spanish Association of Olive Municipalities (AEMO) -organizers of the contest-, who unveiled the winning juices of each category and later offered a tasting of the best olive oils of each country.

Monini Monocultivar Coratina, by Monini, S.p.A. was considered the best extra virgin olive oil in the world in 2018, according to the jury of the EVOOLEUM Awards, the International Awards for the Quality of Extra Virgin Olive Oil.

It is worth noting again the overwhelming Spanish dominance in the list, with no less than 76 extra virgin olive oils in the EVOOLEUM TOP100 -surpassing the 73 of the last edition-. At a great distance, Italy appears, with 14 EVOOs among the TOP100 -11 in the previous edition-, Portugal -which goes from 12 to 5, Israel (3, new this year), Croatia (1) and Morocco (1, also new this year), the Chilean and Tunisian representation disappearing in this edition.

All the winners can be consulted here.

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