Japan, a market of opportunities at the International Supermarket Trade Show in Tokyo

Japan, a market of opportunities at the International Supermarket Trade Show in Tokyo

2018/13/02 - Japan, the fifth largest international market for the food industry, opens up new opportunities for the olive oil sector at the Supermarket Trade Show, the main trade fair in Asia, which is held from tomorrow until February 16 in Tokyo.

The Spanish Ministry of Agriculture and Fisheries, Food and Environment will be present at the show, together with the Spanish Federation of Food and Beverage Industries (FIAB), with a 63 square meter stand, where it will host 9 companies from this country.

The organization of the fair, with more than 50 years of activity, is the New Supermarket Association of Japan (NSAJ), the largest association of food supermarkets in Japan, which represents half of all the existing in Japan.

The show -which coincides in its celebration with three other fairs in the sector- recorded in its 2017 edition almost 87,000 visitors and occupies about 72,000 square meters of surface, in Makuhari Messe. Thus, this venue hosts the Kodawari Fair Fair (which highlights unique specialties in Japan); The Delicatessen Trade Show (which includes the latest developments in the ready-meals industry) and Gaisyoku Food Table (on the food service industry).

In addition, other activities and parallel events will be held, as well as various specialized professional seminars. As part of the fair, the Bento -a homemade meal ready to go, very common in Japanese cuisine- and Prepared Meal Awards will be presented every year.

Foods from Spain
Mapama emphasizes that the #Alimentosdeespaña Strategy will be disseminated at the fair, "in order to raise awareness of the quality and variety of our food within and outside our borders, given the great importance of the agri-food and fishing sector in our country."

This Strategy aims to be an instrument for channeling the synergies that occur between food and other sectors of economic activity, ranging from tourism and gastronomy to health and sports, so that food can be erected as a solid cultural, economic and social development nexus.

The presence of the Ministry and FIAB in this fair is the result of an agreement, which falls within the functions of the Department to assist and collaborate with entities and associative companies in the food and beverage sectors, to facilitate their participation in fairs and exhibitions National and international.

It is one of the collaboration formulas between the Department and the sector, in this case through the FIAB, a sectorial organization constituted by fifty sectoral associations, which group more than 2,500 companies. This form of collaboration allows expanding the presence of Spanish companies in institutional pavilions of the Ministry at international fairs and promotional events, as a strategic activity for the internationalization of the Spanish agri-food sector, as highlighted by this Department.

Exports grow
Japan stands out as a market of opportunities in which Spanish exports of food and beverages in 2016 grew by 16%.

The main destination markets for Spanish food and beverage exports are the European Union (68.7%) (led by France, Italy, Portugal, the United Kingdom and Germany), the United States (5.1%), China + Hong Kong (3.6%) and Japan (2.4%); thus consolidating the markets identified as priorities for the sector.

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