Italy approves the Olio di Puglia IGP

Italy approves the Olio di Puglia IGP

2018/09/01 - After years of waiting, Italy has just taken the first step. The most important olive-growing region of the transalpine country can boast its own Protected Geographical Indication: Olio di Puglia. On December 22, the Italian Ministry of Agricultural, Food and Forestry Policy gave the green light to this project that is now awaiting ratification by the European Union (EU).
It is a decisive moment for Italy; a step forward towards a turning point in a region that produces between 40 and 60% of national production, but that up to now, despite having five Protected Designations of Origin -DOP Terra di Bari, DOP Dauno, DOP Collina di Brindisi, DOP Terre Tarantine and DOP Terra d'Otranto- has not yet achieved the commercial success it deserved.

It has been a long -and somewhat slow- trip that goes back to 2003 when the first attempt was made to create a promoter committee. A decade later it was formalized in the Associazione di Tutela e Valorizzazione dell’Olio Extravergine di Oliva di Puglia, which has been trying for two years to unify the different areas of olive oil production under a common denominator: Puglia.

The Puglia region was the first to approve an action plan to establish this quality mark, which has now been ratified by the Italian Ministry of Agriculture and is awaiting the decision of the European Union.

The IGP Olio di Puglia is distinguished, moreover, by its original logo that incorporates the image of an ancient Roman coin chosen to symbolize the unity of the region of Puglia and its special link with the cultivation of olive trees dating back to the golden age of the ancient Romans.

The trade associations of the region hope that, if there is no opposition, in four or five months the IGP will be approved at the Community level and will be operational for the next campaign.
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