Red is the new blue: Elaia Zait presents to the IOC the red cup for tasting olive oils

Red is the new blue: Elaia Zait presents to the IOC the red cup for tasting olive oils

2017/29/11 - Developed by the University of Jaén and the company Elaia Zait, this cup -which aims to replace the current cobalt blue color as the definitive tool for professional tasting- was presented at the last edition of Expoliva and responds to one a sector that demands more precise tools for the evaluation of olive oils.

EVOO is the only food that requires a regulated analysis method, either at EU level (Reg. 2568/91) or other markets, hence tools are needed to facilitate such analysis and make it as objective as possible . Elaia Zait, Spanish company with the AENOR seal of Young Innovative Company, focuses its activity on the creation, development, and sale of elements and utensils for the use and enjoyment of olive oil and everything related to it, as a consumer product based in innovation, development and design.

Last week, during the regular meeting of the Council of Members of the International Olive Council (IOC) at its headquarters in Madrid, which culminated with the annual celebration of the World Olive Tree Day, Elaia Zait's members, headed by its founding partner, Daniel Millán, presented the new red garnet tasting glass for the evaluation of olive oils before the expert committee. Once the strict compliance with the norm and its total validity as a utensil for the tasting of oils was verified, and since none of the members of said committee issued a negative assessment, their use by professionals and tasting panels has been validated.

The appearance of the new garnet red tasting glass is a qualitative leap with a view to neutralizing the color of the oils and was born with the intention of replacing the traditional cobalt blue glass which -as shown in a study by the UJA- it does not completely cancel the tones of the oils, giving clues about the color of the sample to be evaluated, which introduces biases in its sensorial analysis.

However, the new cup also has its detractors, who argue that the red color excites the professional and, therefore, is not suitable at the time of performing the analysis; in front of the defenders of it, who remember that red is the color of the first chakra and that it sharpens and stimulates the senses of taste and smell. The controversy seems served.

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