How is the Olive Oil market in Kazakhstan?

How is the Olive Oil market in Kazakhstan?

2015/18/11 - The olive oil market in Kazakhstan is still young, growing faster than other oils. This country does not have its own production and the market feeds directly of imports, as shows a report by ICEX Spain Export and Investment.

The major exporters to this market are Spain, Turkey, Italy, Lithuania and Greece, with Spain as undisputed leader in sales with a market share of 67.32% in 2014.

According to this study, the consumption of olive oil is still limited, and that ignorance is high and usually has specific uses (salads, special meals...).

At the product level, olive oil has a "great presentation" in the market, with strong positioning in commercial areas, a large variety of brands and products closely identified with its origin.

The main sales points are hypermarkets and supermarkets along with Premium stores. The study shows that olive oil is rarely found in classical markets and bazaars or if so there are greater risks of falsification and fraud regarding low quality products.

Speaking about the perception of the Spanish product, the report indicates that it is considered of high quality and a very good choice because of its good quality-to-price ratio, although the main problem of this market is that product knowledge is still very limited.

Increased growth
The report also highlights that the oil market has been having the highest growths among the other oils with an increase of 31% in 2014.

Therefire, the Westernization of the population, the increase of modern sales areas, higher knowledge about quality olive oil and the development of a gastronomic education make this market more and more relevant lately.

One of the biggest problems of the Kazakh market is the logistics and geographical distance. Market access has to be performed under the standards of the Customs Economic Union, in which Kazakhstan is involved.

As ICEX highlights, this country is a challenge for olive oil exports and presents difficulties, although this should not discourage the companies to enter in it, as it presents interesting opportunities.

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