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Deoleo strengthens its organization in North America with a new CEO and Sales VP to consolidate its leadership

Deoleo strengthens its organization in North America with a new CEO and Sales VP to consolidate its leadership

The company Deoleo has named Glenn Hartman as the new CEO in North America, with responsibility for operations in the United States and Canada and based in Dallas (Texas), with the objective of "growing the current leadership" of the firm in these markets. In addition, the company has appointed Craig Grantham as the new Sales Vice President, as reported today in a statement.

Among the "key" initiatives that these new managers will have to carry out, Deoleo highlights the implementation of the re-launch of Bertolli, "the world's leading brand of olive oil and number one sales in value in North America"; boosting sales of the recently renewed Carapelli Premium brand; the development of the Spanish brand Carbonell, as well as the execution of the innovation plans established for the coming years in these markets.

The new CEO for North America, Glenn Hartman, will report to Miguel de Jaime, General Director of the Business, Innovation and Marketing Units of Deoleo.

Hartman previously held the position of Senior VP of Business Development at Starbucks, where he was responsible for the Emerging Channels, Club and Department Stores for the United States and Canada. In the last five years, under his leadership, Starbucks' large-scale consumer business grew by 75%, making it one of the top-10 medium-sized companies with the highest growth, according to IRI data.

The new CEO began his professional career at Procter & Gamble (P & G), where he worked for 25 years, holding up to 14 management positions, including Sales management, Market Strategy and Planning management, Customer Service, Logistics and Distribution management, and of Restructuring and Change Management.

In addition, he worked for CR Brands as Vice President of Sales and Marketing and in Driveline Merchandising, as Vice President of Sales.

Glenn is a graduate of Yale University and was an American football player during college.

In addition, Deoleo has appointed Craig Grantham as Vice President of Sales with responsibilities over the US and Canadian markets.

Craig, who will report directly to Glenn Hartman, comes from Fasttrak Foods, where he was Sales Vice President and where he helped the snack business grow in a substantial way.

The executive began a successful career in the food sector in Gillette (Procter & Gamble), holding different positions of responsibility in sales, planning, marketing and operations. Craig has also worked at Mann Packing Co., Peet's Coffee and Del Monte Foods.

Craig holds a degree in art and business administration from the University of Kensington.

After the appointments were made public, Miguel de Jaime, general director of Business Units, Marketing in Innovation at Deoleo, stated that "we are delighted to have Glenn and Craig on our team. Once the company's restructuring period ends in 2017, we return to growth, and the United States is our most important market. Over the next few years, we will increase our investment in people, talent and capabilities, in our assets, brands and people, in order to continue to create value and reinforce our leadership."

In addition, he was convinced that both executives "will contribute to continue to offer American and Canadian consumers the high quality olive oils that only our centennial and global brands can offer, generating in turn a value offer for our customers, the retailers, who offer us their house so that we can expose our brands to the final consumers."

Deoleo is a Spanish multinational food company, world leader in the marketing of olive oil, with presence in more than 80 countries on five continents, factories in Spain and Italy and commercial delegations in 15 countries. Deoleo has brands like Bertolli, "the most sold in the US", Carapelli and Sasso; and the Spanish, Carbonell, Hojiblanca and Koipe.

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