The tasting program will open with an exceptional selection of Californian olive oils, in a sensorial activity led by Alexandra Kicenik Devarenne, consultant and co-founder of Extra Virgin Alliance (EVA). But California will not be the only region to show the quality of its olive oils in the WOOE, the juices of Meknès-Fez (Morocco), will also star in a tasting sesion by Noureddine Ouazzani, Director of Agro-póle Olivier; as well as the EVOOs from Extremadura, led by Sara Peñas, Professor of Sensorial Analysis and Sommelier by the Community of Madrid; or Tunisia, by Chokri Bayoudh, Director of the National Olive Oil Office, and Monji Msallem, from the Tunisian Olive Institute; and Uruguay, by Claudio D'Auria, Commercial Director of the Colinas de Garzón company.
On the other hand, organic oils will have a privileged space thanks to the tasting-lecture on the extra virgin olive oils awarded at the XVI edition of EcoTrama, the Organic Extra Virgin Olive Oil International Contest.
The program of activities will be complemented by the workshops run by GastrOleum, the tasting of EVOO edible corks and several extra virgin tastings from Valencia, Toledo and Jaén.
At the same time, a program of conferences will take place, shining more than ever, according to its organizers, "thanks to the privileged panel of speakers."
Thus, after the inauguration of the fair on March 29, the conference "The world olive oil sector in figures", by Abdellatif Ghedira, Executive Director of the International Olive Council (IOC), will take place. Afterwards, Juan Vilar, International Consultant and University Professor, will speak about "New geographies producing olive oil and micro and macro-environment strategies;" Juan Antonio La Cal Herrera, partner at Bioliza and Professor at the University of Jaén (UJA), will address the "Energy valuation of olive sub-products as elements to fight against climate change and improve the competitiveness of the sector;" and Diego Granado, Director of Development and Communication of the Andalusian Committee of Ecological Agriculture (CAAE), will analyze the international standards that facilitate the commercialization of organic EVOO.
The day will be completed by Chokri Bayoudh, CEO of the Tunisian Olive Oil Office, which will speak about the present and future of Tunisian oils; Toshiya Tada, Director of Olive Oil Japan, who will explain the consumer's preferences, tastes and attitude towards olive oil in Japan; Luca Testi, from the Department of Agronomy of the Institute of Sustainable Agriculture (IAS-CSIC), whose presentation will focus on olive trees and climate change; Dr. Javier Paulino, who will detail the influence of polyphenols in EVOO regarding health; and Giovanni Zucchi, VP of Oleificio Zucchi, who will show the parallelism between the Spanish and Italian markets for olive oil.
On the other hand, the conference program of March 30th will begin with "The consolidation of the quality brand in the olive oil market," by José Manuel Bajo Prados, Secretary-General of the Extra Virgin Olive Oil National Sectorial and the Baena PDO. This intervention will be followed by a speech by Ana María Romero, President of the Spanish Association of Municipalities of the Olive Tree (AEMO), Mayor of Montoro and President of the Network of Olive Oil Cities of the Mediterranean (Recomed), who will talk about the work carried out by AEMO; a conference of the Interprofessional of Pomace Oil; and, finally, the presentation of the EVOOLEUM World's TOP 100 Extra Virgin Olive Oils Guide, by Juan A. Peñamil, editor of the Guide. Mercacei will also have their own space in Booth B11.